A new challenge: Come 1997, and Diarough Hong Kong’s clients were demanding not just natural fancies but the entire range of diamonds.
A new partnership: To cater to these new demands, Diarough Hong Kong tied up with Mahendra Brothers, India to be the sole supplier of all its subsequent diamond requirements.
An established reputation: Set up in 1960, Mahendra Brothers was the first Indian diamond manufacturing sight holder for the Diamond Trading Company, London. From 1969 to the present, Mahendra Brothers has been receiving regular sights from the DTC
A perfect match: Many reasons make Mahendra Brothers a perfect match:
Size: State-of-the-art factories employing a 20,000-strong workforce.
Reliability: The value of every stone optimised through intensive R&D
and constant upgradation of technology.
Consistency: Quality control that ensures diamonds of consistent make and finish.
Work-ethics: Conflict-free diamonds. An ongoing philosophy of “Best Practice Principles”.
