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The
year: 1993 |
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The
place: Hong Kong.
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The
demand: Natural fancy coloured
diamonds.
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The
market: Hong Kong, China, the entire
Far East.
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The
bright idea: Formation of
Diarough Hong Kong.
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The
parent company: Diarough
N.V.
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The
insight: Hong Kong being
such a large manufacturing base
for diamond jewellery, a supplier
of rare natural fancies based in
Hong Kong itself would be a boon.
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The
outcome: Today, Diarough Hong
Kong is much sought after for its
extensive line-up of brilliant and
fancy cuts such as princess, marquises,
tapers and baguettes in white, colour,
brown, and natts. Its wide spectrum
of coloureds – from blues and
pretty pinks to fiery reds and cognacs.
The popular ‘hearts and arrows’
cut - appropriately renamed the “Cupid
Cut” by Diarough N.V. And certified
stones from GIA, IGI, AGS, HRD and
other renowned agencies. |
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